Rick Rubin has discovered or reinvigorated some of my all-time favourite artists. Beastie Boys, Johnny Cash, the only good album by Red Hot Chili Peppers. Doodling on the web I ran into this great piece on him by the NY Times.
I like it because it's an interesting insight into how he's working to overturn conventions. Switch the music industry with the advertising one and needs - and possibily solutions - may not be so different.
Lovely video by Sara that gives a new edge to the word spooning.
Rob unearthed another nugget. This Toyota viral is almost at 5 million views. Plus, you can enjoy the adventures of the Sienna family and their swagger wagon. Great branded content initiative.
Talking about economics and word hunger wouldn't probably make a lot of people drop their Wii or PSPs, if done traditionally. That's what makes the language and crafting of this short film valuable.
Just great.
Almost everybody has seen Old Spice's commercial The Man Your Man Could Smell Like.
What seemed a traditional commercial has evolved into a great conversation-generator: The Man has his own Twitter account from where he replies (although now it has been close).vAnd it's not just that.
The genius part is that some Twitter question were replied to on YouTube, like when jakrose wrote "@OldSpice haha. nice. Interested in doing an email interview for SocialFresh.com? Maybe, 'How Old Spice Tweets?"
Here's the answer:
Unfortunately the thing is over, now. Here's the farewell message:
Or so the IPA says, according to Ad Age. This though, will not change our clients' minds about it's very creative, but it's probably not gonna work.
Talking about engagement and ongoing conversations, His Holiness The Dalai Lama has his own Twitter page.
A much better way to make sure people get exactly what he wants to say, at least compared to state television, as this BBC video shows.
This tv show is probably one of the best, most consistent, pieces of branded content ever produced. Here's a small behind the scene about the bikes.
